With this evolution, the network now joins other sister networks across Africa, Europe and the Middle East to become a single global brand, "Areeba". With networks in Ghana, Liberia, Benin, Sudan, Guinea Bissau, Yemen, Cyprus and Syria, Areeba will continue the tradition of building quality networks and providing superior customer service while delivering innovative products and services that support business and individuals alike.

"Adopting Areeba does not mean that the spirit we have built through spacefon will be forgotten. On the contrary, we will continue building on what has already been achieved to grow into a bigger and better brand, reflecting our new identity," Mr Ahmed Farroukh, Managing Director of Areeba Ghana said.

Scancom was believed to have entered the Ghanaian market in 1996 under the spacefon brand, launched the first GSM service in Ghana and led the industry with innovative services, such as Caller ID, SMS Text Messaging, Itemized Billing and Per Second Billing, and these were complemented by superior customer service. Today however, Areeba is now the largest mobile network in Ghana, with over 1.4 million subscribers.

The Areeba spirit has already brought new innovative and friendly-to-use products and services such as the recently launched Instalment Starter Pack, and the Unit Transfer Service, and these reflect the underlying values of what will guide the new Areeba brand.

Areeba's new vision of "being at the heart of our customer's world" promises to bring even greater value to customers whose satisfaction is at the heart of their quest to always improve.

The Areeba logo, which is a combination of a heart and a speech bubble, visually embodies the brand's vision, while the colours reflect the warmth and friendliness of its people.

Existing subscribers are however reassured that they will not be adversely affected by these changes. All spacefon and spacefon areeba SIM cards will continue to work on the network and do not need to be replaced.

All current subscribers are therefore now part of the Areeba family and will benefit from exciting new services and products, as they are introduced.

"Areeba's aim is to make communication simple and accessible to all, bringing customers greater choice and freedom," Mr. Farroukh added.